Optimalisasi Strategi Administrasi Bisnis dengan Teknologi Digital untuk UMKM Berdaya Saing di Desa Buntu Bedimbar

Abstract

MSMEs play an important role in the Indonesian economy, especially in villages such as Buntu Bedimbar Village, which is a key driver of local economic growth and community welfare. However, MSMEs in this village face major challenges, especially in the use of digital technology for marketing and data-based decision-making. The MSMEs strengthening Program in this village aims to improve competitiveness through digital literacy training and data-based decision making. The Program includes training on the use of digital platforms such as e-commerce and social media, as well as the use of simple data analysis tools such as Google Analytics and Excel. The implementation method consists of four stages: planning, preparation, implementation, and evaluation. The evaluation showed that the digital marketing training was highly received with great enthusiasm, although some participants faced difficulties in understanding the concept of data analysis. The Program successfully enhances participants knowledge of marketing technology and data management, as well as enhancing their skills in designing more effective business strategies. In the future, the results of this training are expected to expand the reach of the MSMEs market and help them adapt to evolving market trends, encourage local economic growth and improve the welfare of the people in Buntu Bedimbar Village